Méliuz’s Digital Finance Strategy and Bitcoin Integration

For a more in-depth look, explore the live dashboard tracking Meliuz digital finance’s ongoing accumulation of Bitcoin—detailing unit count, cost average, profit & loss, and how the company’s Bitcoin holdings relate to its stock and overall valuation at the original source:
https://droomdroom.com/bitcoin-treasury-tracker/mliuz


Méliuz has grown from a cashback startup into one of Brazil’s most dynamic digital finance platforms. Its model blends rewards, online shopping, and financial services into a unified ecosystem that empowers users to save and transact with greater convenience. By offering cashback, digital accounts, and shopping benefits through an integrated app, Méliuz strengthens customer engagement and creates long term value for both consumers and retail partners.

In line with its forward looking approach, the company adds Bitcoin to its treasury as a strategic asset, using it to diversify reserves and align with modern financial trends. Méliuz also explores broader digital asset opportunities, including crypto enabled payments and blockchain powered loyalty features that enhance security, transparency, and user experience. This positions the platform as a bridge between traditional financial habits and emerging decentralized tools.

Under the leadership of CEO Israel Salmen, Méliuz continues to expand its influence in the fintech sector through innovation, partnerships, and a strong user community. Its ability to integrate digital rewards with new financial technologies keeps it at the forefront of Brazil’s evolving financial ecosystem and strengthens its long-term relevance in an increasingly digital economy.