Net Holding A.S.: Treasury Strategy and Digital Asset Integration

For a more in-depth look, explore the live dashboard tracking Net Holding A.S’s ongoing accumulation of Bitcoin — detailing unit count, cost average, profit & loss, and how the company’s Bitcoin holdings relate to its stock and overall valuation at the original source:
https://droomdroom.com/bitcoin-treasury-tracker/net-holding

Net Holding A.S., one of Turkey’s most prominent hospitality and gaming conglomerates, has evolved significantly since its founding in 1974. Initially established by a group of tourist guides, the company expanded rapidly into casino management in 1985, laying the foundation for what would become the influential Merit brand. Today, Net Holding oversees a portfolio of five-star hotels, integrated resorts, and licensed gaming operations, with Northern Cyprus serving as its primary revenue hub, where it maintains a dominant market share. Its additional ventures in real estate development, lotteries, and international hospitality reinforce its reputation as a diversified, foreign-currency-generating enterprise.

As part of its modern financial strategy, Net Holding integrates Bitcoin into its treasury to diversify reserves, hedge against macroeconomic uncertainty, and adapt to emerging digital asset trends. This treasury approach is complemented by the company’s broader exploration of blockchain technologies to enhance transparency, operational efficiency, and gaming infrastructure.

Led by CEO Hande Tibuk and Chairman Besim Tibuk, the company continues to expand across the Balkans and Eastern Europe while prioritizing regulatory compliance, sustainable growth, and strategic diversification. By bridging its established hospitality and gaming portfolio with forward-looking digital asset initiatives, Net Holding positions itself for lasting relevance in a rapidly transforming global economic landscape.